Opinion Panel Junction

PRODUCT TESTS

At Opinion Panel Junction, we offer real-world product testing that puts your brand in the hands of actual consumers — before or after launch.

From FMCG goods to cosmetics, healthcare devices, wearables, or tech gadgets, our product testing solutions empower brands to gather authentic user insights, improve satisfaction, and refine their offerings.

🧍‍♀️ Why Conduct Product Tests?

Because opinions change everything — especially when they’re based on actual use.

Product Tests help you:

Evaluate first impressions and packaging appeal
Identify usability issues or unmet needs
Discover barriers to adoption
Track comparative performance vs. competitors
Reveal honest perceptions on smell, texture, ease-of-use, satisfaction, and more

🚚 How It Works

Targeted Recruitment: We identify and recruit your exact audience (e.g. mothers aged 30–45 in urban Germany).
Product Shipment: Your product is delivered directly to qualified panelists in compliance with local laws.
Experience Period: Respondents test the product in their natural environment over days or weeks.
Feedback Collection: We conduct structured surveys (or online bulletin boards) to capture their thoughts at key milestones.
Final Reporting: We analyze feedback, segment results, and deliver actionable insights.

🎯 Ideal Product Categories

We specialize in testing products from diverse industries:

Beauty & Personal Care (creams, serums, razors, makeup, etc.)
FMCG / Food & Beverages (snacks, drinks, frozen food, etc.)
Healthcare & Wellness (OTC, supplements, medical devices, etc.)
Consumer Electronics & Devices (headphones, watches, gadgets)
Household Cleaning & Homecare

🌐 Our Reach

With access to 67 countries and over 10 million panelists, we can localize tests for:

🇬🇧 UK
🇺🇸 USA
🇫🇷 France
🇩🇪 Germany
🇮🇳 India
🇧🇷 Brazil
🇯🇵 Japan
🇨🇳 China
🇦🇺 Australia
and many more...

Panelists are deeply profiled by demographics, lifestyle, shopping habits, and prior product use.

📊 What You’ll Receive

Target audience recruitment & product logistics
Pre-test & post-test surveys
Verbatim feedback on key product aspects
Photos or videos of product usage (optional)
Dashboards and visual reporting
In-depth analysis by region, gender, age, or other segments

🔐 Data Integrity & Security

Fully GDPR, HIPAA & CCPA Compliant
NDA signed with all panelists prior to testing
Real-time quality checks & digital fingerprinting
Secure data transfer and respondent anonymity guaranteed

📈 Case Studies

📍 Cosmetics Product – France
Tested a new foundation on 300 female users. Result: Brand improved texture and shade range, boosting post-launch satisfaction scores by 38%.

📍 OTC Pain Relief Device – USA
Tested a wearable TENS machine with 150 chronic pain patients. Key feedback led to packaging and instruction improvements before national rollout.

📍 Healthy Snack – India
Natural energy bar tested by 200 fitness enthusiasts. Feedback helped client adjust sugar content and product messaging — resulting in stronger market entry.

✨ Let Real People Guide Product Perfection

Let us help you test smarter — not harder. Contact us now to get started with your customized product testing program.

ADVERT REVIEWS

At Opinion Panel Junction, we help brands measure the real impact of their advertising — directly from the audience it’s meant to reach.

Our Advert Review studies allow marketers, agencies, and brands to test creative concepts, evaluate campaign effectiveness, and uncover emotional & rational responses to video, print, digital, or audio advertisements.

Whether your ad is about to launch or already live, our platform gives you targeted, honest, and data-backed feedback from verified consumers and professionals.

🎯 Why Run Advert Review Studies?

Because every second of attention counts, and today’s consumers demand relevance and authenticity.

Advert Reviews help you:

Understand first impressions and ad recall
Evaluate emotional response & message clarity
Identify brand association, likability, and persuasion
Compare performance across markets, age groups, or demographics
Refine creatives before mass media spend

🧪 Types of Ad Testing We Offer

We customize testing based on campaign stage:

🔹 Pre-Launch Concept Testing
Get reactions to storyboards, scripts, or rough edits to identify winning ideas.

🔹 Copy Testing
Measure attention, comprehension, brand linkage, and call-to-action effectiveness.

🔹 A/B Testing
Compare multiple ad variants to see which performs better in different segments.

🔹 Post-Campaign Evaluation
Gauge recall, engagement, and impact after your ad runs on TV, social media, or display networks.

🔹 Cross-Platform Testing
Assess performance across YouTube, Instagram, TikTok, OTT, and traditional platforms.

🌐 Who Takes Part?

We provide access to 10M+ panelists across 67 countries, including:

Gen Z, Millennials, Gen X, Boomers
Urban/rural splits
Niche segments (e.g. pet owners, tech users, moms)
Business decision-makers (for B2B ads)
HCPs and patients (for healthcare product ads)

All respondents are double opt-in verified and profiled across 70+ variables for precise targeting.

🛠️ What You’ll Get

Customized Questionnaire designed by ad research experts
Video Playback + Reaction Capture (mobile, desktop)
Likert Scales, Heatmaps & Open-End Analysis
In-depth segmentation and demographic breakdown
Verbatim insights on likes/dislikes
Benchmarking against past ad data (if desired)

🔐 Data Security & Quality

We ensure:

100% GDPR and CCPA compliance
Digital fingerprinting to prevent fraud or duplication
Translations validated by native speakers
Real-time quality checks
Optional facial expression and emotion tracking (upon request)

💼 Case Examples

📍 FMCG in France
Tested 3 ad concepts for a soft drink brand – results led to a 22% lift in brand recall during TVC launch.

📍 Tech in USA
Video ad tested across 4 age segments and 3 platforms (YouTube, Instagram, TikTok) – optimized call-to-action wording led to 16% higher engagement.

📍 Healthcare in India
DTC ad for diabetes supplement – feedback revealed confusion in visual narrative; revised version doubled message clarity score.

📞 Ready to See How Your Ad Performs?

We’d love to help make your next campaign a resounding success.

DIARY STUDIES*

At Opinion Panel Junction, we go beyond traditional surveys with Diary Studies — a powerful qualitative research method that captures in-the-moment thoughts, behaviors, and experiences over time.

🔍 What Are Diary Studies?

Diary studies are longitudinal research tools where panelists document their experiences, behaviors, or emotions over a period of time. Participants either write, record videos, or submit photos/audio entries through our mobile platform or desktop panel dashboard.

This allows our clients to uncover deep consumer insights across real-world scenarios, habits, and decision-making journeys — ideal for exploring brand engagement, product trials, healthcare treatments, or user experiences.

🧠 When & Why Use Diary Studies?

Diary studies work best for:

Product usage over time (cosmetics, medication, devices)
Patient journeys (chronic illness, therapy tracking)
Media consumption behavior (ads, content)
Shopper and buyer experiences
Lifestyle and habit formation

They are particularly effective for sensitive topics, where ongoing reflections can be more insightful than a one-time survey.

📲 How It Works

Recruitment & Onboarding:
We screen and onboard ideal participants from our 67-country panel footprint.
Customized Entry Formats:
Depending on study design, entries may be:
- Text-based journals
- Image/video uploads
- Mobile app prompts
- Voice notes
Fieldwork Timeline:
Entries are typically collected daily, weekly, or after specific trigger events — ranging from 3 days to 6 weeks, depending on your study goals.
Real-Time Monitoring & Moderation:
Our project managers monitor engagement, validate entries, and probe further if needed to ensure data richness and quality.
Insight Reporting:
Raw entries are analyzed by our qualitative experts and presented via visual reports, word clouds, sentiment trackers, and key theme summaries.